When I was a musical theatre major in college, I took a physics class called Musical Acoustics, which is the first time I remember really understanding the concept of natural frequency.
Every single object in the universe has a natural frequency. If something sends out a sound wave at that exact frequency, the object, when struck by those waves, will also begin to vibrate. Or, as it’s known in scientific terms, the object will resonate. The objects around it will not be affected, but everything within range with that same natural frequency will begin to vibrate and hum together.
This is what I do for you and your Right People. I help you send your message out into the world on the exact right frequency with your website and other marketing tools, in order that it will resonate deeply with the people who have that same natural resonance.
Resonance is also what causes amplification which is another perfect metaphor for what we’ll do together with your business; we’ll amplify your voice so your reach is broader.
Story is our primary tool
Story is how we understand ourselves, each other, and our world. Story is how we learn about experiences we’ve never had personally, how we learn to navigate the world safely. Story cultivates empathy, a quality we need more than almost any other in our world today.
We need story. Literally. For our survival.
The problem of how to make all this wisdom understandable, transmissible, persuasive, enforceable — in a word, how to make it stick — was faced and a solution found. Storytelling was the solution — storytelling is something brains do, naturally and implicitly. Implicit storytelling has created our selves, and it should be no surprise that it pervades the entire fabric of human societies and cultures.
Resonant Entrepreneur will tell your story, in your voice.
We also use the science of emotion
I’ve been an actor and theatremaker for over 20 years, which means I’ve been a student of psychology and the human condition. I bring that expertise and understanding of motivation and behavior to every client’s story I help to tell.
In particular, some of the core values I strive to include in my work include:
Empathy – recognizing that each person is the sum of their experiences no matter how different those experiences are from one’s own
Validation – allowing space for all experiences and emotional responses to be a valid expression of a person’s unique sum of experiences
Connection – being fully present with self and others in every moment
Curiosity – exploration and investigation of all things (the self included), detached from judgment
Play – approaching everything with a childlike sense of wonder and discovery
Sustainability – recognizing and honoring the value of what we bring to the world through our creative work, and holding those who benefit from our skills to this same standard
Humanity – valuing our shared human-ness above any other agenda
Sound like a good fit? Get in touch today to talk about your project!